Vogue Editor Alexandra Shulman. Source: FBCOn Thursday I went along to the Fashion Business Club meeting “Vogue on Vogue”. Online editor Dolly Jones was interviewing Vogue magazine editor Alexandra Shulman. While I’m not a magazine junky and prefer online to magazines, I was interested in what Alexandra had to say about supporting young British designers and her perceived or obligation of role of Vogue. One interesting fact for me is that we both have the same favorite magazine, The New Yorker.
Alexandra spoke openly and candidly about her experience and was actually quite witty. Upon taking the job she had no idea or even interest in fashion. She didn’t realize that fashion was in seasons and still claims to have a more pedestrian view of fashion while her fashion staff talk about referencing great artists and events.
Dolly (not her real name by the way) asked if Alexandra felt that she fitted the fashion mold. The crowded room laughed when Alexandra said that one comment she hears continuously is that she doesn’t look like the editor of Vogue magazine. She always replies that she’s been the editor for 17 years now so this is what the editor of Vogue looks like.
She believes that fashion has become the whipping post for the celeb culture, eating disorders and other woes of the world. She said it’s just wrong and she actually enjoys the debate. Vogue was recently heavily criticized for putting Cheryl Cole on the cover. Alexandra said she enjoyed having Cheryl and believes she is a face of fashion. Besides, it was incredible for sales.
I was about to ask about Vogue’s role and obligation in the support of young designers. Alexandra said she feels a duty to support them despite the fact that they don’t give a single penny of advertising revenue. She believes that during the last recession some of the greatest trends emerged and this time is no different. She saw signs of that at the recent LFW. In reply to Dolly’s questions about how Vogue are dealing with the recession and changes in spending habits Alexandra said that Vogue has always been about an aspirational lifestyle and it will continue to present that lifestyle in a way that is not offensive.
There were a lot of questions from the audience, most just wanting to draw Alexandra’s attention to their brand. Something I should really do but it’s not my style. I do hope that Vogue can continue to support young British designers, especially in these times.
On the way home from the meeting I did pick up the latest copy of Vogue. I haven’t read it yet though. Had a delivery of New Yorkers instead!
I read Vogue a lot and have a lot of respect for her editorial style. She also writes some excellent, sustained pieces about awkward subjects.
ReplyDeleteComing from Oz I was amazed at the support the magazine gives new designers (whole picture sequences several times a year and editorial support).
In fact it was tracking down some of those designers from one of those essays that I found Britique.
Most of the Conde Nast stable of publications is far too ungrounded for my taste (I note they use the word "Aspirational") but Vogue is brilliant.